Prof. Utkarsh Dwivedi

Assistant Professor

Academic Area: Media, Entertainment and Sports Business

Utkarsh Dwivedi has done his Ph.D. in Media & Entertainment Studies from Indian Institute of Information Technology, Allahabad, Master of Business Administration (MBA) from Indian Institute of Information Technology, Allahabad with dual specialization in Marketing & Finance and a Bachelor of Technology in Industrial Production Engineering from Institute of Engineering and Rural Technology, Allahabad.

Utkarsh has diverse industry experience across multiple sectors, having worked with prominent organizations in banking, information technology, and real estate. My professional journey includes tenures with Axis Bank and GK Enterprises.

His career trajectory demonstrates a steady progression from core engineering work to financial services and further into advanced academic research and has helped him with a unique interdisciplinary perspective that bridges theoretical knowledge with practical industry applications.

Utkarsh’s doctoral research focuses on developing new contextual frameworks in entertainment studies, establishing new tenets of media entertainment adapted for contemporary professional practices. His dissertation contributes original insights to the evolving landscape of media and entertainment. He has published in IJHCI, Indian Management, APMC and other avenues of international repute.

Utkarsh’s research interests encompass both qualitative and quantitative techniques, with a particular strength in observational studies. His scholarly work operates at the critical intersection of Human Computer Interaction, Media Psychology, and Modern Marketing Methods, positioning it at the forefront of interdisciplinary media research. His research approach combines rigorous academic inquiry with practical applications, contributing to the advancement of understanding in how modern audiences engage with entertainment media and digital platforms.

Utkarsh has served as an Editorial member for journals like IJSMOC, IGI, Convergence, Sage and IEEE Explore.

2. Area of Teaching
  • Media & Content Analytics
  • Pricing, Data-Driven Marketing
  • Audience Measurement & Platform Analytics
  • Media Psychology and Scientific Inquiry 
3. Awards & Recognition
  • Senior Research Fellowship (SRF), IIIT Allahabad (2021)
  • Junior Research Fellowship (JRF), IIIT Allahabad (2019)

IQAC & Assurance of Learning

Sr. No. Member
1Registrar (Lead) - Professor Panda
2Dean & Principal (Designate) – (Co Lead) – PK Sinha (Prof. Sinha will continue to play this role post his becoming Dean & Principal)
3Controller of Examinations (Lead Assurance of Learning) – Niyati Bhanja
4Dean & Principal – Githa Heggde (Prof. Heggde will continue once she transitions to her new role)
5Director & CEO – Jaya Deshmukh
6Associate Dean Knowledge – Suresh Malodia
7Head of FRC – Rasananda Panda
8Head of CLIP – Pooja Thomas
9Faculty – Harmony Siganporia
10External Review Member – Amrita Randhawa (MICA Alumni)
11External Review Member – Arun – Accenture Song (MICA Alumni)
12External Review Member – Maya Indira Ganesh (TBC)
13Secretary: Sethu Iyer

Institution Industry Cell / Placements (Including Summer Internship)

Sr. No. Member
1Head of External Relations & Growth (Lead) – Indranil Banerji
2Executive Advisor – Strategic Initiatives (Co-Lead) – Githa Heggde (Githa will play this role even when she is Dean & Principal)
3Dean & Principal (Designate) – PK Sinha (Sinha Sir will continue to play this role when he becomes Dean & Principal)
4Associate Dean – Academics – Santosh Patra
5Faculty - Bikram Bindra
6Faculty – Govindrajan
7Director & CEO – Jaya Deshmukh
8CMO – Ruchi Tewari
9Management Trainee – CEO’s Office – Strategic Initiatives – Kuldeep Raj
10MICA 2026 leaving placecomm member – Akhilesh
11MICA 2027 SPC sitting member – TBC
12MICA Committee List 2026-27 5
13Student MLS Lead 2026 - TBC
14MAA Board Placement Enabler – Navneeth L V
15Secretary: Harjeet

Institution’s Innovation Council – IIC (Entrepreneurial Initiatives)

Sr. No. Member
1 Faculty & IIC Lead: Adwait Mardikar
2 Faculty (Co-Lead): U T Rao
3 Faculty/ Anchor Technology in AI Centre – Viral Nagori
4 Faculty – Ashutosh Yadav
5 Faculty – Saurabh Pandya
6 Faculty – Sukaran Thakur
7 Director & CEO – Jaya Deshmukh
8 Dean & Principal (Designate) – PK Sinha
9 Secretary: Pooja Sharma